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Nemo is a product that provides a brand-new and adorable interactive experience with your pet fish ๐ŸŸ.
With an iPad on the back of the fish tank and a camera on top, you could โ€˜talkโ€™ to the fish and it could also โ€˜replyโ€™ to you with a conversation bubble on screen moving alongside.
๐Ÿ•’ ย 3 months, 2017-2018
๐Ÿ‘ฅ ย Lead designer (w/ 3 other team members)
๐Ÿท๏ธ ย Interactive device, Voice interfaces
Concept Video: Nemo the Talking Fish
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
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NEMO TALKING FISH
Why Nemo ๐ŸŸ ?
The design prompt is to explore more possibilities to interact with animals ๐Ÿฑ . So we started our ideation with an interesting observation. โ†“
A lot of people like talking to their pets, it's relaxing and interesting.
But they can't reply. What if enabling our pets to talk with us?
It'll be interesting if we use NLP to simulate a pet - e.g. a fish talking to people.
We could put an iPad ๐Ÿ–ฅ behind a fish tank and display a dialogue bubble ๐Ÿ’ฌ moving along with the pet fish.
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With voice interaction, your fish can easily 'talk' with you!
Users and Scenarios
Based on the design prompt as well as our ideation, we started to explore on the suitable users and scenarios for this 'talking fish' product.
๐Ÿ‘ซ Families with children
This group of people is fond of spending times with family members, especially some parent-child time
. They need fun stuff to do together.
๐Ÿ™‡๐Ÿป People living alone
This group of people is sometimes faced with some psychology problems. They need emotional company and prefer easy-raising pets.
Product Strategy
So, based on the users' need, we tried to design for the voice interaction in different scenarios - and also finish the whole product strategy.
๐Ÿ’ญ A fun chat friend
A product that chats with people about interesting and funny topics to bond family members, especially for children.
โ˜‚๏ธ Reminder and helper for people's life
Help users to have a more delightful experience in their daily routines and pet-raising experience.
๐Ÿคž Mental health carer
Help users to have a more delightful experience in their daily routines and pet-raising experience.
Voice interactions
Then we designed for the key dialogues and interaction modules for the product. Also, I considered some edge cases in the flow.
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
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NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
Again, Why Nemo ๐ŸŸ ?
After we finished the MVP design of voice interaction, we dig deeper into the markets and seek for the uniqueness ๐Ÿ’  of our product comparing to the competitors such as Alexa or Siri.
Competitive Analysis
Analyzing the competitorsโ€™ features of Nemo, we ask ourselves why people should choose Nemo.
The fundamental attractions of our product are interesting experience to feed a fish at home as well as warm company that you could talk with.
But are these enough?
๐Ÿถ Pets
๐ŸŽง Alexa / HomePod
๐ŸŸ Nemo
Regular conversation
X
โˆš
โˆš
Voice reply
X
โˆš
X
Help w/ daily life
X
โˆš
โˆš
Visual feedback
โˆš
X
โˆš
Mental health care
โˆš
โˆš
โˆš
Listen to confiding
โˆš
X
โˆš
Family share
โˆš
โˆš
โˆš
Portable
โˆš
X
X
Design Iteration
With feedback from users and we found that:
โ€
๐Ÿ“น Utilizing RealSenseโ„ข๏ธ and iPad, just โ€˜talkingโ€™ does not release the potential of it.
๐Ÿ˜’ People probably feel bored to talk with it after getting familiar with it cause it could not enhance the real communication among people.
So, we did a design iteration focusing on enhancing the family communication.
What if...we could play games ๐ŸŽฎ with fish in families๏ผŸ
Role-play games with fish
We utilized depth cameras ๐Ÿ“น to create a new and interesting interaction for Nemo.
An interesting game which enable the child and other family members to finish vivid stories ๐Ÿช… with Nemo together is a good way for them to establish a closer relationship.
Click the fish tanks to explore โ†“
Stand in front of the fish tank and a creature ๐Ÿ™ will appear on the screen to represent you.
Nemo will take you to a fancy journey...
The scripts ๐Ÿ“œ will appear on the screen, you need to read them to continue the story.
The scenes will change as the story goes.
As the story goes, more characters ๐Ÿฆˆ might join in so that more family members could have fun together with the fish!
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
How Nemo ๐ŸŸ ?
We created a demo of our product.
During the process, we were faced with several challenges, so we still iterated a lot and tried our best to achieve functions and enhance user experience.
๐Ÿ’ฌ How to display dialogue bubbles?
We made some attempts to create a visual effect that fishโ€™s conversation bubbles could โ€˜floatโ€™ above it like they just bubble some words out.
๐Ÿ‘€ Naked eye 3D imaging

โŒ Water will disturb the reflection of light, also fish will have little space to live.
๐Ÿ”˜ Hemisphere fish tank
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โŒ Works only from several angles, also the light reflection on sphere would disturb the imaging processing.
โ†“
Faced with these difficulties, we did some design trade-off. We selected a flat and thin fish tank.
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Bubbles ๐ŸŒซ on screen could just 'float' with fish and it appears that the fish is talking like in some cartoons.
๐Ÿชข Functional Prototype
How to make all these fancy ideas real? We created a functional prototype as a demo to attend the competition.
โ†“
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
NEMO TALKING FISH
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NEMO TALKING FISH
๐ŸŽฏ Results
We attended 2017-2018 China-U.S. Young Maker Competition, and proudly won second price ๐Ÿฅˆ in the final.
โ—๏ธDisclaimer
All the fishes used in the design and prototyping process were treated well and they were all released to the nature after we finished the project.